For Immediate Release
August 17, 2006
www.nyc.gov/marketing

CITY OF NEW YORK AND SNAPPLE CELEBRATE GRAND OPENING OF THE “SNAPPLE BIG APPLE VISITOR CENTER” IN TIMES SQUARE

Wendy ‘The Snapple Lady’ Gives New Yorkers and Tourists Free Snapple, Free Broadway Open House Tour Tickets and Free Information about the Best Stuff in NYC’s Five Boroughs

Snapple And NYC

(New York, NY, August 17, 2006) – Today, from 10 a.m. to 2 p.m. in the heart of Times Square, the City of New York and Wendy ‘The Snapple Lady’ celebrated the opening of the Snapple Big Apple Visitor Center by giving every New Yorker and tourist in Times Square a free Snapple. Inside the Visitor Center guests learned about the “best things” and the “best places” throughout the five boroughs– such as dining on Arthur Avenue, grabbing a Snapple and a slice in Brooklyn or catching a game at one of the City’s great stadiums.

“There’s no place like the five boroughs of New York City and the Snapple Big Apple Visitor Center will help New Yorkers and tourists navigate through some of the best stuff in NYC,” said George A. Fertitta, Chairman, overseeing Marketing, Tourism and Big Events for the City of New York. “From exploring the Bowery to surfing the beaches of Rockaway, NYC offers something for everyone.”

The Snapple Big Apple Visitor Center features information on Snapple’s Best People, Places and Things. Tourists and New Yorkers who stop between August and January can win prizes by answering Snapple Real Facts trivia questions. Some of the great prizes include tickets to see the off-Broadway show the Perfect Crime at the Snapple Theater Center, free passes to a Broadway Open House Tour - a two-hour guided walking tour of the theatre district and the interiors of two Broadway Theatres – in addition to hats, key chains and other fun products. Gray Line New York Sightseeing will also be offering discounted tickets to Snapple fans who redeem their Snapple caps. “Snapple’s hometown is New York City,” said Holly Mensch, Vice President of Marketing for Snapple. “We’re the City’s official iced tea, so it’s only fitting to partner with the Big Apple to give New Yorkers and visitors a taste of the best stuff the City has to offer.” The Snapple Big Apple Visitor Center is part of a partnership between the City’s office for marketing, advertising and licensing, NYC Marketing and Snapple. The Snapple Big Apple Visitor Center is another example of Snapple’s ongoing support of City-organized activities that enrich the lives of New Yorkers and tourists. Other Snapple sponsored initiatives include a series of 30 free concerts and events at Central Park SummerStage, dozens of concerts in the outer boroughs, Beach Bashes on July 4 throughout the city (including a firefighter Cook Off), Coney Island Volleyball Week and other community events throughout the City.

The Snapple Big Apple Visitor Center will be staffed by the City’s convention and visitor’s bureau, NYC & Company and is housed in the Times Square Information Center at the restored landmark Embassy movie theatre located on 7th Avenue, between 46th and 47th Streets. The renovated theater space is open every day from 8 a.m. to 8 p.m. and serves over 3,000 visitors every day.

NYC Marketing and Snapple partnered with the Times Square Alliance, League of American Theatres and Producers, Gray Line New York Sightseeing, Time Out New York On Demand, Time Out New York and NYC & Company to create the Snapple Big Apple Visitor Center.

The Snapple Big Apple Visitor Center will be opened from August, 2006 to January, 2007 and more information can be found by visiting http://www.snappleandnyc.com.

About NYC Marketing
NYC Marketing is the City’s official office for marketing, licensing, advertising and corporate partnership. Created by Mayor Michael R. Bloomberg in 2003, NYC Marketing, is a self-sustaining, not-for-profit corporation, that has secured $32 million in new sponsorship revenue and $50 million in promotional exposure through fiscal year 2009 for the City of New York. Major partnerships secured by NYC Marketing include Snapple, The History Channel, Chevrolet, and Universal Studios who have all contributed to promoting New York City around the world.

About Snapple
Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing, and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy “The Snapple Lady,” Snapple continues to delight fans across the world. In 2003, Snapple made history by becoming an official beverage of New York City. For more information, visit www.snapple.com.

About Cadbury Schweppes Americas Beverages
Snapple is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars, and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.brandspeoplelove.com.

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Media Contacts:
Snapple - Jessica Schoen,
jessica.schoen@cs-americas.com, (914) 612-4514

NYC-Marketing & Big Events Kimberly Spell,
kspell@marketing.nyc.gov, (646) 587-5633

Visit Snapple.com